No TDS on Advertisement Payment to Facebook, Google , Yahoo ! Here are the Reasons

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Whether TDS on advertisement payment to Google , Facebook or Yahoo or Buysellads.com etc  required under section 195 of the Income Tax Act is a question paramount on minds of all online marketeres and other businesss who regularly advertise their products on google search engine or through facebook ads. One of the most fundamental reasons for ( which was also explained in article on TDS u/s 195 on buying icons , graphics online)  non application of provision u/s 195 is that all of them , contrary to general belief , is that payment is not taxable in their hand under Income Tax Act.

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